Dr. Sam Fuller, a distinguished plastic surgeon catering to the South Bend area and beyond, sought to cultivate a brand that not only reflected his commitment to surgical excellence but also conveyed qualities such as passion, empowerment, integrity, safety, and aesthetic sophistication.

Inspired by a desire for a speakeasy-industrial aesthetic with a moody ambiance, the challenge was to transform this vision into a cohesive visual identity that resonated with people who seek a new beginning and redefine their body.

Dr. Sam Fuller

branding,  Marketing COLLATERAL, Website design